On March 3, bargain-hungry ticket buyers came out to the Lyceum box office, located at 149 West 45th Street, to take advantage of the cheap tickets offered for early performances of The Play What I Wrote. Producers offered tickets for the first previews at the prices of, respectively, $1, $2, $3, $4 and $5. Branagh directs the London import, which is scheduled to begin previews March 7.