Tony Award winner John Rando (Urinetown, A Christmas Story, The Musical) was attached to direct the production that was announced to begin Broadway previews in July towards an August opening night. Burke-Cohen Entertainment/Jimmy Burke and Jeff Cohen are the producers.
A representative for the musical confirmed to Playbill.com that a lack of available theatres prevented the production from arriving on Broadway this summer as initially planned. Producers hoped to capitalize off Bowersox's draw during the summer tourist months.
The producing team is now anticipating a fall Broadway premiere. Bowersox is currently on tour with dates through mid-August.
Always… Patsy Cline, according to press notes, is a "fun loving, crowd-pleasing musical full of down-home country humor and a big heart. Based on a true story, the show features nearly 30 classic songs from the Patsy Cline songbook which will be heard for the first time on a Broadway stage. The show tells of the friendship that developed between Patsy and Louise Seger, her most devoted fan. Louise narrates the story of the day in 1961 when she met Patsy at Houston's Esquire Ballroom. Afterward, Patsy kept in touch by writing her long hand-written letters until the day she died tragically in a plane crash. She signed the letters '(Love) Always, Patsy Cline.'"
The centerpiece of the show is Cline's live concert at the Esquire Ballroom.