The tale of the rise of The Shirelles begins performances at the Broadhurst (235 W. 44th Street) on March 26, opening April 27.
Tickets for Baby It's You! range from $48.50-$126.50. General public sale also begins Feb. 5 at Telecharge.com or (212) 239-6200. American Express cardholders had earlier access.
According to the producers, "Baby It's You! tells the inspiring story of Florence Greenberg, the woman who changed the recording world forever when she discovered The Shirelles and created Scepter Records, becoming the music industry's first female powerhouse."
The musical, using pop hits of the period, was conceived by Floyd Mutrux and is directed by Mutrux and Sheldon Epps, and written by Tony-nominated book writers Mutrux and Colin Escott, the team behind Broadway's Million Dollar Quartet. Baby It's You! features a cast of 19 that includes Allan Louis, Geno Henderson, Erica Ash, Kelli Barrett, Kyra DaCosta, Crystal Starr Knighton, Barry Pearl, Christina Sajous, Brandon Uranowitz, Alison Cimmet, Erica Dorfler, Berlando Drake, Adam Heller, Jahi A. Kearse, Annette Moore, Zachary Prince, Ken Robinson and Chelsea Morgan Stock.
"Before Motown and the British Invasion, Florence Greenberg took the male-dominated music industry by storm, revolutionizing pop music and becoming the most influential and successful female record company president ever," according to Baby It's Yoy! notes. "After discovering one of the greatest girl-groups of all time, The Shirelles, at her daughter's high school, Greenberg packed the girls in her car, drove across the George Washington Bridge to New York City, and embarked on a trailblazing journey from New Jersey housewife to record mogul, creating the independent house of hits that was Scepter Records."
Greenberg also helped launch the careers of such groundbreaking artists as The Isley Brothers, B.J. Thomas, The Kingsmen, Chuck Jackson, Burt Bacharach, Hal David, and Dionne Warwick.
The musical includes "non-stop doo-wop, pop and rock 'n' roll classics" such as "Dedicated to the One I Love," "Duke of Earl," "He's So Fine," "I Say a Little Prayer," "It's My Party," "Louie Louie," "Mama Said," "Shout," "Sixteen Candles," "Stop in the Name of Love," "Twist and Shout" and many more.
Baby It's You! is produced by Warner Bros. Theatre Ventures and American Pop Anthology in association with Universal Music Group and Pasadena Playhouse, with Jonathan Sanger, Artie Ripp and Richard Perry as consulting producers for American Pop Anthology.
The playing schedule for Baby It's You! is as follows: Monday through Saturday at 8 PM with matinees Wednesday and Saturday at 2 PM. There will be no 2 PM performance Wednesday, April 27. Beginning May 2, 2011, the playing schedule for Baby It's You! is Tuesday at 7 PM, Wednesday through Saturday at 8 PM, with matinees Wednesday and Saturday at 2 PM and Sunday at 3 PM. Group sales tickets available at www.groups.telecharge.com (212-239-6262).
For more information, visit www.babyitsyouonbroadway.com.