Thoroughly Modern Millie and The Goat — the winners of the 2002 Tonys for Best Musical and Best Play — both saw their box office traffic increase in the hours after the June 2 ceremony.
By late afternoon, June 3, Millie had taken in $230,470 in single tickets sales, and was expected to collect $350,000 by the end of the day.
A spokesman for the Edward Albee play said Monday's sales were double what they had been the previous week. According to Variety, that would mean a box office take of roughly $80,000.
Increased ticket sales were also reported for Urinetown, which won Tonys for Best Book, Best Score and Direction of a Musical; Private Lives, which won for Best Revival of a Play; and Into the Woods, which won for Best Revival of a Musical.
Producer Elizabeth McCann said in a statement, "Broadway ticket agents report that sales spiked across the board for all shows that participated in last night's broadcast."