Broadway-Aimed Allegiance, With George Takei, Creates Priority Access Pass Program for Forthcoming Commercial Productions

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24 Feb 2014

Lea Salonga and Telly Leung
Lea Salonga and Telly Leung
Henry DiRocco

Allegiance, the Broadway-aimed musical starring George Takei, has launched the sale of "Allegiance Priority Access Pass," a new system that gives fans initial access to tickets before they go on sale to the general public.

Allegiance Priority Access Passes will be honored for any future commercial productions (under the production control of Allegiance Broadway LLC or any of its subsidiaries or affiliates) of Allegiance, including Broadway, out-of-town engagements, national tours and international productions.

"When we played The Old Globe, we quickly sold out," said actor Takei in a statement. "Many fans didn't even get a chance to see the show, or were priced out by rapidly rising demand. Just like owning a special AmEx, with a Priority Access Pass, fans will receive a reservation number that gives them early and exclusive access to the box office. I'm so pleased that the producers are giving our fans a first crack at tickets."

For $5, Priority Access Pass holders are granted a reservation number entitling them to purchase up to two tickets to the performance of their choice before they go on sale to the public. In the weeks prior to the box office opening, and in order of their reservation number, Priority Access Pass holders will receive a code allowing online purchase of any available ticket long before the general public.

Priority Access Pass holders who purchase tickets to Allegiance will also receive a coupon redeemable for a download of the full Allegiance Original Cast Album upon its release at no additional cost, and all Priority Access Pass holders will be automatically awarded 5,000 Allegiance Ribbons as Allegiance Ambassadors — an exclusive program where Allegiance fans earn rewards such as merchandise, discounted or free tickets, a chance to meet the cast, appear in the show and more. For more details, visit AllegianeMusical.com/Ambassadors.



Allegiance, according to press notes, "is a touching and uplifting story about a family's love, loss and heroism during the internment of Japanese Americans in WWII. With music and lyrics by Jay Kuo and book by Marc Acito, Jay Kuo, and Lorenzo Thione, and starring film, TV, and social media icon, George Takei, Allegiance follows the Kimura family in the weeks and years following Pearl Harbor as they are driven from their farm in Salinas, California and sent to the Heart Mountain internment camp in the wastelands of Wyoming." Stafford Arrima directs. 

The musical was seen at the Old Globe in San Diego in 2012, and a cast mini-album was recently released. Visit AllegianceMusical.com.