Broadway Bares Raises Over $800K for Broadway Cares

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23 Jun 2009

Daniel Reichard and Heidi Blickenstaff
Daniel Reichard and Heidi Blickenstaff
Aubrey Reuben
Broadway Bares 19.0: "Click It!", which was held June 21 at the Roseland Ballroom, raised a whopping $808,819 for Broadway Cares/Equity Fights AIDS.

Both the 9:30 PM and midnight shows were sold out: In fact, all 5,902 available tickets were sold by June 19.

This year $172,284 was raised via the 261 people who participated in "Strip-A-Thon," an online competition that allowed fans to make contributions via BroadwayCares.org. Frankie James Grande raised the most of any single performer, $14,161. Others who brought in high figures include Steven Bratton ($9,685), Jennifer Cody ($7,210) and Holly Ann Butler ($4,560).

Peter Gregus, who created the role of Bob Crewe in the Tony-winning Jersey Boys, directed this year's fundraiser, which was produced by BC/EFA and executive-produced by Tony winner Jerry Mitchell.

The evening featured the work of 18 choreographers and 243 of the "sexiest male and female dancers from Broadway's biggest shows."



During the finale Nancy Mahon, the senior vice-president and executive director of The M•A•C AIDS Fund presented BC/EFA with a check for $125,000.

Here's how the 2009 event was billed by producer BC/EFA: "Broadway's hottest boiz are grabbing their hard drives and the grlz are ready to play with some brand new software for what is sure to be a Broadway Bares that will fry more than your mother board. Broadway Bares 19.0 will have over 200 of Broadway's hottest dancers bringing the information superhighway to life and will surely have all of New York a-'twitter.'"

The 18th annual Broadway Bares, which was held June 22, 2008, raised $874,372 for BC/EFA. Last year's fundraiser was directed by Denis Jones.

Broadway Cares/Equity Fights AIDS is the nation's largest industry-based, nonprofit AIDS fundraising and grant-making organization. Since its founding in 1988 the organization has distributed over $150 million for services for people with AIDS, HIV or HIV-related illnesses. For more information call (212) 840-0770 or visit www.broadwaycares.org.