Broadway Box-Office Analysis, April 21-27: Of Mice and Men Breaks Box-Office Record and Hedwig and Cabaret Play to Full Houses

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29 Apr 2014

Playbill's newest weekly feature examines the box-office trends of the past week.

During the final official week of the 2013-14 Broadway season — the week leading up to the Tony nominations — numbers were down overall. Box-office receipts dropped from $35,365,319 to $31,700,745 and attendance slipped from 327,321 to 307,631.

This was likely due to four shows opening during the course of the week — The Velocity of Autumn, Hedwig and the Angry Inch, Casa Valentina and Cabaret — resulting in many seats being filled with comps and critics.

Of those four show, the popular-out-the-gate Hedwig, with Neil Patrick Harris, managed to maintain its capacity-crowd status, and then some. Lack of money-paying patrons, however, kept receipts down at 87%. Cabaret, another popular musical revival, also played to full houses, though it also sunk slightly in the box-office department. Casa, meanwhile, played to 91% capacity at the Friedman and Velocity ran to a lowly 67%.

Violet, the Sutton Foster musical attraction at the American Airlines Theatre, opened to largely positive reviews last week. Its houses this week were 86% full. The Cripple of Inishmaan, with Daniel Radcliffe, also opened to good notices last week. It played to 88% capacity crowds at the Cort.

Over at the Longacre, Of Mice and Men set a new house record for the theatre. On April 27, the play grossed $897,852, besting the previous record of $813,115, set March 30 of this year. Mice houses were just a hair's breadth under capacity last week.

A year after prevailing at the 2013 Tony Awards, the Cyndi Lauper musical Kinky Boots continues to perform well. It played to near-capacity houses and took in 102% of its possible box-office booty. Average ticket price stood at $135 a ducat — the fifth-best such number on Broadway.

The season to date's overall cross clocked in at roughly $1,149,942,000. Attendance, at 86%, was four percent above last year's number.