Broadway Box-Office Analysis, Aug. 4-10: Aladdin Does Box-Office Magic and Violet Closes to Packed Houses

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12 Aug 2014

Playbill's weekly feature examines the box-office trends of the past week.



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Twenty-six remains the count of Broadway shows along The Street this week, and overall numbers were not far off those posted seven days ago. The combined attractions took in $25,926,516. That was nearly a half million off last week's count. Attendance, meanwhile, was a bit over 4,000 down, clocking in at 237,242 ticketbuyers.

Aladdin, Disney’s new musical comedy, broke the house record at the New Amsterdam Theatre last week with a gross of $1,602,785. The previous record of $1,587,993 was set by Mary Poppins for the week ending December 30, 2007. The show's box-office take stood at 108% of the potential. Average ticket price was $116.26.

Along with Aladdin, the shows that played to capacity included A Gentleman's Guide to Love and Murder, Beautiful: The Carole King Musical, Hedwig and the Angry Inch, Matilda the Musical, The Book of Mormon and The Lion King. Wicked and Violet just missed the 100% mark.

That last showing was a bit of a surprise. Since arriving in April, Violet, while admired by critics, has never been a box-office champ. But last week was the show's finale — it closed Aug. 10 — and fans of star Sutton Foster (or possibly composer Jeanine Tesori) showed up in droves. It played to 99.85% even if it still only took in 54% of its possible box office, and average paid admission was a meager $71.

Rocky, meanwhile, still has one week to go on Broadway; it will close Aug. 17. In this penultimate week, the musical played to 85% capacity crowds — not bad — and took in 63% of its potential box-office monies. Bullets Over Broadway, which has more time still — it will close Aug. 24 — played to seats that were 73% occupied and raked in 44% of its possible ducats.

Taking the third-biggest dip at the box office was the Tony winner A Gentleman's Guide to Love and Murder, falling $116,000 at the box office since last week. The show played to capacity, as it had last week as well. The key to the slide was the average ticket price. Last week it was $129.76; this week it was $114.07. The Lion King and Wicked absorbed the biggest falls, but that was because both played one less performance (8) than they did last week (9).