Broadway Box-Office Analysis, Jan. 20-26, 2014: Outside Mullingar an Insider’s Hit , While Box-Office Favorites Stay Steady
28 Jan 2014
Playbill's newest weekly feature examines the box-office trends of the past week.
Outside Mullingar, the John Patrick Shanley play that opened last week at Manhattan Theatre Club's Samuel J. Friedman Theatre to very positive reviews, didn't sell out as a result of those notices, but it did post a very respectable 93 percent. As with last week, that was the best showing of any play currently running on Broadway. Look for that number to pick up a bit in weeks to come, as the effect of the reviews take hold.
Of the shows yet in previews, the musical The Bridges of Madison County played to houses that were 82 percent full, and the New York Yankees drama Bronx Bombers clocked in at 63% capacity. The latter will open Feb. 6.