Broadway Box Office Analysis, July 14-20: Holler Closes With a Bang While Rocky Fights for an Audience

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22 Jul 2014

Playbill's new weekly feature examines the box-office trends of the past week.



During its final week on Broadway, the beleaguered Tupac Shakur musical Holler If Ya Hear Me commanded its best houses to date. The Palace saw 76% of its seats filled, even if only 29% of its box-office potential was fulfilled. That constituted a more than 50% jump in attendance and a near doubling of grosses.

As for another show on its way out, Rocky, audiences must be waiting for the final week to take it in. Crowds stood at only 69%. Still, monies were up about $40,000 from last week and attendance was up about 600.

Broadway in general — 29 shows in all — enjoyed a prosperous week. Total grosses were up more than $2 million to $27,867,272, and attendance stepped up by nearly 20,000 ticketbuyers.

Nearly every show on Broadway saw their box-office and attendance numbers climb a bit. Even The Cripple of Inishmaan, whose showing on Broadway has long been underwhelming, brought in $150,000 more than last week, bringing its weekly attendance to close to capacity.

Hedwig and the Angry Inch continued to perform miracles at the box office, selling 130% of its possible take, with an average ticket price of $150.91. Wicked came in second in the over-performing department, raking in 117% of its box-office potential. (The Book of Mormon wasn't far behind — but it never is.)

Beautiful: The Carole King Musical broke another house record last week — their twelfth record in 36 weeks of performances. The gross was $1.3 million, up a half a mil. The show played to capacity crowds, as usual, and the average ticket price was $157.

It was joined in the capacity club by A Gentleman's Guide to Love and Murder, Hedwig, Mormon and Matilda The Musical. The latter show, following a period during the 2013-14 season when its attendance was waning slightly, has for whatever reasons this summer returned to championship form, regularly selling out from week to week.