Broadway Box-Office Analysis, June 16-22: All The Way Breaks Records While Holler Ticket Sales Struggle

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24 Jun 2014

Playbill's new weekly feature examines the box-office trends of the past week.

As Broadway enters the height of tourist season, box-office numbers held steady. Though two shows were lost, bringing the tally of running attractions to 34, overall box office rang in at $29,753,590, just a notch below what it was last week. Attendance, too, was down only slightly. And both figures were well above what they were at this time last season, when only 25 shows graced the Great White Way.

During its final week on Broadway, Terrence McNally's Mothers and Sons did noticeably better. That didn't make it a sell-out; the struggling show has never been that during its entire run at the Golden. But box office did rise nearly $100,000 to 61% capacity. Nonetheless, box-office take was still a dismal 33% of the potential.

Opening this week was the Tupac Shakur musical Holler If Ya Hear Me at the Palace. The show played two previews and six performances. At just 58%, capacity was not hearty and box office was worse. The ticket windows at the Palace collected only 21% of what they could. Average paid admission was $32.84 — the lowest number by far on Broadway, and the lowest in recent memory.

A Gentleman's Guide to Love and Murder continued to do well after triumphing at the Tonys. It played to just under capacity and commanded 101% of its box-office potential. Average ticket price was a respectable $125. The musical some thought would best Gentleman's Guide — Beautiful: The Carole King Musical — wasn't suffering for the loss. It played the week to above capacity.



Also playing to packed houses this past week were Aladdin, which is beginning to look like a steady hit, Matilda the Musical, The Book of Mormon, The Lion King, Hedwig and the Angry Inch and Wicked.

After Midnight, whose number showed well at the Tony ceremony, ran to houses that were 88% full. All The Way, which won the Tony for Best Play, broke Broadway box-office records the week ending June 22.  The show grossed $1,425,001 during that week, a bump of nearly $200,000 over last week, and, according to the producers, "more than any other straight play has grossed in one eight-performance week in the history of Broadway."