In the week before the Tony Awards broadcast, Broadway's overall box office creeped up about a half a million to $28,348,060, helped along by the addition of the new show Holler If Ya Hear Me. The new Tupac Shakur jukebox musical at the Palace took in just under $150,000 over seven previews. That represented a mere 19% of the potential box office (the average paid admission was $24.10), but houses were 81% full. Post-Tony-nominations, the Street continues to hold on to an impressive number of its shows. There are still 36 productions playing on Broadway, compared to 26 shows at this time last year.
Few shows played at capacity. They included the usual The Book of Mormon, the getting-to-be-usual Hedwig and the Angry Inch and A Raisin in the Sun, and the recently-more-popular A Gentleman's Guide to Love and Murder, Aladdin and Beautiful: The Carole King Musical.
On the opposite end of the box office spectrum, Terrence McNally's Mothers and Sons soldiered on, playing to auditoriums with seats 44% full, Once rustled up 59% capacity crowds, Rocky saw shows that were 61% sold and Bullets Over Broadway commanded 64% audiences.
The Audra McDonald starrer Lady Day at Emerson's Bar and Grill's box office dipped a considerable $109,396 down to $382,910 last week. Attendance fell in similar numbers, down 460 heads from the previous week.
Two shows that recently recouped their investments — All The Way and Of Mice and Men — played to 70% and 92% capacity, respectively.