Broadway Box Office Analysis, June 23-29: Bryan Cranston Goes All The Way in Final Week on Broadway

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01 Jul 2014

Playbill's new weekly feature examines the box-office trends of the past week.

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Grosses held steady on Broadway this week. Taking in $29,774,659, there was almost no change from the totals last week, even as The Street boasts one less show, with a total of 33.

All told, three shows closed on June 29: All The Way, After Midnight and Casa Valentina. The triumphant Lyndon Johnson bio-play All The Way, which won the Tony Award for Best Play and recouped its investment, exited strongly. It played to capacity crowds at the Neil Simon and collected a whopping 119% of its potential box office. That was a number that almost matched The Book of Mormon's, which was slightly above 119%.

The revue After Midnight couldn't say as much, but it still did very well in its last week. Attendance was just under capacity at 99%, and box office numbers were 77% of the potential, a jump of more than $100,000 over last week.



Casa Valentina, never a box-office blazer during its run at Manhattan Theatre Club's Friedman Theatre, performed the least handsomely, playing to 85%-full houses and garnering 40% of its possible take. Still, attendance was up about 700 during the final seven days of the Harvey Fierstein play.

The Tupac Shakur musical Holler If Ya Hear Me continued to struggle at the Palace, performing before houses that were under 40% full and drawing a mere 17% of its possible ducats at the box office.

Playing to capacity audiences this week were the usual suspects: A Gentleman's Guide to Love and Murder, Aladdin, Beautiful: The Carole King Musical, Hedwig and the Angry Inch, Matilda the Musical, The Book of Mormon and The Lion King. Highest average ticket prices were won by Mormon, Hedwig and Lion King.

Newsies, which announced it would close soon at the Nederlander, played to 97% capacity and took in 89% of its box office likelihood.