Broadway Box-Office Analysis, March 10-16: Spring Season Kicks Off Strong

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18 Mar 2014

Playbill's newest weekly feature examines the box-office trends of the past week.



With 30 shows now on the boards, as of this week, the spring Broadway season shifted into high gear. The additional two productions — Will Eno's The Realistic Joneses and the Woody Allen musical Bullets Over Broadway — moved the overall box-office figure up to $24,465,468, a jump of nearly $3 million from $21,278,718. Attendance, too, was up by 26,000.

Of those two new entries, Bullets Over Broadway began its run predictably strong, given the high anticipation that has surrounded this long-gestating project. The show played to 93% capacity over six previews. The box-office take stood at 58% of the potential. The Realistic Joneses, meanwhile, filled 81% of its seats over four previews, and collected 70% of its possible box office.

The new Denzel Washington revival of A Raisin in the Sun proved that its sold-out single preview of last week was no fluke. It performed the same trick over seven previews this past week. Moreover, its box-office performance was a whopping 111% of the possible intake. That was the highest showing on the street save the perpetual champ, The Book of Mormon. The average ticket price was $134.05. Again, that was the best performance of any offering except Mormon and the best, by far, of any straight play.

Aladdin, the new Disney musical, continued to do well in previews, running to just under full capacity at the New Amsterdam Theatre. The new musical If/Then performed almost as well, playing to houses that were 99% full. And Les Misérables, too, did well, filling up 95% of its seats at the Imperial.

The final show in previews, the Terrence McNally play Mothers and Sons, starring Tyne Daly, struggled at the Golden Theatre, commanding 67%-full houses and drawing a mere 29% of its potential box office. The average paid admission was $51.96, the lowest such figure on Broadway.