Three shows were new to the Street. Act One, the James Lapine dramatization of Moss Hart's famous memoir, gave its first four previews. Those shows filled a modest 61% of the seats at the Beaumont. Box-office numbers were only 30% of the potential.
The considerable anticipation surrounding the James Franco production of Steinbeck's Of Mice and Men paid off in six previews that faced 96% capacity houses. More impressive still, the Longacre enjoyed box-office numbers that were 97% of what they could be. Could Franco be joining the likes of Denzel Washington, Daniel Craig and Hugh Jackman as box-office bait? (Speaking of Washington, A Raisin in the Sun continued this week to play to full houses and fuller box-office tills.)
As for the new-old Roundabout Theatre Company revival of Cabaret at Studio 54, the first three previews illustrated that audiences were hungry to see the 1998 Sam Mendes-Rob Marshall-directed rendition again. The cast played to above-capacity crowds, and box office stood of 69% of the possible take.
With Act One, Of Mice and Men and Cabaret joining the crowd, Broadway had 32 shows altogether. Overall box office was $26,493,581, more than $2 million over last week. Audiences numbers were nearly 20,000 higher.