Broadway Box-Office Analysis, May 19-25: Bryan Cranston Plays to Full Houses and Gentleman's Guide Doing Jolly Good

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28 May 2014

Playbill's newest weekly feature examines the box-office trends of the past week.

It was steady as she goes on Broadway, as The Street lost one show (The Bridges of Madison County), but little of its momentum, even gaining nearly $1 million in overall revenue and a few thousand more attendees.

Plenty of shows were packing them in to capacity, including standbys like The Phantom of the Opera, The Lion King, The Book of Mormon and Kinky Boots, as well as newer shows like A Gentleman's Guide to Love and Murder (still on a role since collecting many a Tony nod), A Raisin in the Sun, Aladdin, Beautiful, Hedwig and the Angry Inch and All the Way.

Regarding the last, the Lyndon Johnson history play starring Bryan Cranston surpassed its sky-high numbers of last week, climbing from 106.18% capacity crowds to 109.56%. (Are they hanging from the chandeliers over at the Neil Simon Theatre?) Box-office numbers, however, stood at just 73% of the potential, indicating perhaps that the houses are filled with comp-holding Tony voters, there to check out the much-nominated show and its star, who is a leading candidate for the Best Actor in a Play award.

Among the steady soldiers in the field — older shows that march on, but no longer hit the box-office highs they used to — Tony winner Once was playing to 81%-filled houses and collecting just above half of its box office potential; Rock of Ages performed to seats that were 87% full and counted coin totaling 61% of its top earning power; Mamma Mia! took in 63% of its possible box office and attracted 88% capacity crowds; and Jersey Boys sold 85% of its seats and 72% of its box office.

The best box-office performers were, as usual, The Book of Mormon (120%), as well as Hedwig (118%), Wicked (111%) and Raisin (110%).