Broadway Box-Office Analysis, May 4-10: Last-Minute Sales Boost Bridges and Tix Sales Still Up for A Gentleman’s Guide

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13 May 2014

Playbill's newest weekly feature examines the box-office trends of the past week.



A Gentleman's Guide to Love and Murder, which received more Tony Award nominations than any other last week, continued to see a boost at the box office, which took in more than $80,000 than it had the previous week. That brought capacity up to 97% — the best mark the musical has seen in months — and raised box-office take to 74% of the potential.

The Bridges of Madison County, the Jason Robert Brown musical which announced it would close after receiving only a few Tony nods, is benefitting from some last-chance business. Box-office take jumped more than $100,000 over the previous seven-day period, bringing capacity to 75%. That's considerably better that last week's mark of 58%.

For the time being, Hedwig and the Angry Inch is looking to be one of those shows that sells out consistently week in and week out. The Neil Patrick Harris starrer played to over-capacity again, and sold well over its box-office ceiling. Its average ticket price of $134.81 is one of the best showings on Broadway.

Other house-filling shows included the reliable A Raisin in the Sun, The Lion King and The Book of Mormon. Among new plays, Wil Eno's The Realistic Jones was doing the best, running before houses that were 87% full. Least successful was Terrence McNally's Mothers and Sons, which had trouble commanding half-full houses.

Kinky Boots played a four-show week, while television network Univision used its home, the Al Hirschfeld Theatre, for upfront presentations. In addition to renting out the theatre, Univision is also paying for all eight performances that will be missed during the May 8-13 upfront presentations. The entire company of the Broadway musical will be paid during the hiatus as if the production were playing its regular Broadway schedule. The four shows the musical performed did  just fine last week, playing to near-capacity crowds.

The loss of a show — The Velocity of Autumn — helped send the aggregate box office numbers down about a half a mil to $28,750,477. Overall attendance, too, slipped a bit.