New on the block was the John Grisham thriller A Time to Kill. Its single preview commanded an auditorium that was 97% full. Box office stood at nearly 60% its potential. Romeo and Juliet, which got middling reviews, slumped to 57% capacity, selling only 36% of its possible gross.
A Night With Janis Joplin did decently in its first full week of previews, running to houses that were 81% full. Another musical still in previews, Big Fish, played to 92% capacity crowds and 56% of its box-office potential. The show opens Oct. 6.
The Book of Mormon and Kinky Boots continued a pattern which has proven the norm of late: When all other shows fail to do so, these two routinely sell out and either meet or exceed their box-office potential. Whether Kinky continues to have the staying power Mormon has shown remains to be seen, but it's looking hearty for the time being.
Overall, numbers remained fairly steady, with the box office across Broadway going slightly down and the audience numbers slightly up.