Broadway Box-Office Analysis: Tony Awards Aftermath Sees Box-Office Boost for Many Shows

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17 Jun 2014

Playbill's new weekly feature examines the box-office trends of the past week.

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In the week following the Tony Awards, the effect of the awards ceremony was evident on ticket sales for many shows.

A Gentleman's Guide to Love and Murder, which was crowned Best Musical June 8, raked in $851,262, up $117,383 from last week's total, and took in 95.41% of its potential box office. All The Way, the Best Play winner that stars Tony winner Bryan Cranston, saw a spike of $288,909, with a total of $1,229,459. 

Winners of the Best Revival awards also saw positive results from the awards broadcast. In its final week on Broadway, the Denzel Washington-led revival of A Raisin in the Sun took home $1,290,437, $63,973 more than the previous week; and Hedwig and the Angry Inch saw an increase of $49,917, taking in $1,071,625.



Beautiful: The Carole King Musical, starring Tony winner Jessie Mueller, took in 94.02% of its box office, raking in $1,170,050 — an increase of $17,938 from the week before. Following the Tony broadcast and James Monroe Iglehart winning Best Featured Actor in a musical, Disney's Aladdin saw a spike of $45,184, taking in 92.29% of its potential box office, with a total of $1,332,137.

And, the Audra McDonald-headlined Lady Day at Emerson's Bar and Grill, which earned its leading lady a historic sixth Tony Award, saw an increase of $74,264, with a total of $457,174. Rocky and Bullets Over Broadway, both of which were also featured in the awards broadcast, saw increases: Rocky raked in $761,451, an increase of $143,461; and Bullets earned $773,110, a spike of $41,161.

Holler If Ya Hear Me, the first show of the 2014-15 season, which opens June 19, raked in $163,586, 18.32% of its box office. Average admission was $24.35. Mothers and Sons, the Terrence McNally play that announced it will close June 22, earned $156,116, with average admission at $55.40. Act One, based on Moss Hart's show-business book, closed June 15. In its last week of performances, the production took in $370,426.

Average paid admission for the week was $104.05, down from last year's $108.72.