Broadway on the Web: Andrew Keenan-Bolger and Kate Wetherhead Take "Submissions Only" in Theatrical Web Series

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30 Sep 2013

Colin Hanlon and Kate Wetherhead at the Season One Wrap Party
"For Season Three, we did another Kickstarter because it seemed like a lot of people were interested in helping us out," said Keenan-Bolger. "I didn't do a single stage door [appearance at] Newsies, where someone didn't ask me about when Season Three was happening… Our big thing, aside from our Kickstarter, is that we added [producer] Kevin McCollum [to the project]."

"He helped significantly," said Wetherhead, "and it has enabled us — once again — to improve our equipment and pay our people… We have a wardrobe person, we have a casting person, we get to do hair and makeup once and a while… All of these production elements that we could never afford we get to afford this time, which, in turn, makes the quality better. [It] also improves the environment — feeding people goes a long way. Giving people a break to have a sandwich, that's significant — it keeps them around [and] makes people feel cared for. It's not that we didn't want to before. It's that we literally couldn't afford it."

The duo raised over $50,000 (their initial goal) via Kickstarter for the eight-episode third season, which will hit screens in fall 2013.

Keenan-Bolger and Wetherhead have added a production staff, which currently includes locations manager Julie Boardman, producer Jeff Croiter, sound editor and mixing engineer Michael Croiter, coordinating producer Neal Hunter Hyde, talent manager and producer Jen Namoff, staff writer Lizz Suggs and Adam Wachter, who provides original music.

"If I can shine light on it — because my love of working with new writers and new directors and getting their work out there — I'm very drawn to [that]," said McCollum, who produced a multitude of Broadway shows, including the Tony and Pulitzer-winning Rent. "I look at a producer as someone who facilitates new stories and helps get careers going."

The series is in search for a bigger platform, and — as Keenan-Bolger and Wetherhead said — is "open for business."

"We'd be thrilled to have it on a Netflix or a Hulu or IFC or Bravo… I think our characters are honest," said Wetherhead. "They're not two-dimensional. They're real people. They just happen to be quirky and funny and silly, but when I'm writing them, I want them to speak like real people. It's the situation that makes them nutty, and watching how they respond to their circumstances is what makes it funny as opposed to them being these caricatures. I think that's the goal. That's what I hope for."

(Playbill.com staff writer Michael Gioia's work appears in the news, feature and video sections of Playbill.com as well as in the pages of Playbill magazine. Follow him on Twitter at @PlaybillMichael.)



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