Daryl Roth Productions Establishes Licensing Division to Be Headed By Michael Barra
08 Oct 2012
Daryl Roth Productions (DRP) announced the formation of a new division for facilitating the licensing of DRP titles and productions to professional and amateur theatres around the world as well as for film, online and television.
The catalog will include the company's Broadway, Off-Broadway and DR2 Kids programming titles.
Long-time Disney executive Michael Barra will be senior vice president of Daryl Roth Theatrical Licensing, responsible for managing the theatrical licensing and intellectual property rights of the DRP catalog. Barre launched and ran the Strategic Operational Initiatives group in Burbank for Walt Disney Pictures, and also established and led both Business Development and Franchise Management functions for Disney's live stage business in New York.
In a statement Roth said, "I am very proud of our amazing catalogue, and look forward to working proactively with the existing licensing companies to have our shows seen by wider audiences. In the future, we hope to include titles from other production companies."
“I am incredibly excited to work with Daryl and her talented team to maximize the value of their impressive content catalog. Her diverse portfolio of award-winning plays and musicals demands a presence on stages internationally, as well as consideration in all other media," added Barra.
Daryl Roth Productions was formed in 1988, and has presented over 75 productions, including seven Pulitzer and six Tony winners. Some of her most recent shows include the 2011 Tony Award-winning revival of Larry Kramer’s The Normal Heart, and the long-running Off-Broadway hit Love, Loss, and What I Wore by Nora Ephron and Delia Ephron. Upcoming productions include the spring 2013 Broadway-bound Kinky Boots, a new musical adapted from the 2005 Miramax film with music by Cyndi Lauper and book by Harvey Fierstein; and John Grisham’s A Time to Kill, adapted by Rupert Holmes.
For more information visit darylrothlicensing.com.
Featuring the Broadway classics “To Life (L’Chaim!),” “If I Were A Rich Man,” “Sunrise Sunset,” “Matchmaker, Matchmaker,” and “Tradition,” Fiddler on the Roof will introduce a new generation to this uplifting celebration that raises its cup to joy! To love! To life!