On March 18, 1918, General John J. "Blackjack" Pershing sent a letter to the young Actors' Equity Association. It read: "A great service can be rendered by the American theatre in providing necessary diversion for our troops in France."
America was still at war at the time, and Equity did its part. Actors began sailing with the troops to Europe in 1918. Stateside, benefit shows went out on tour and actors sold war bonds through impassioned curtain speeches.
Still, those efforts were dwarfed by what Equity accomplished during World War II. Through Camp Shows, Inc. — funded to the tune of a half-million dollars by the USO — Equity created three performing units: one for legit plays, one for vaudeville and one for revues.
Stateside, Lunchtime Follies — written by the likes of Kurt Weill, Moss Hart and George S. Kaufman — were enacted at wartime factories to keep up the morale of workers. And then there was the famous Stage Door Canteen, situated in the unoccupied Little Club under Manhattan's Forty-Fourth Street Theatre. To servicemen and women, the Canteen must have seemed a miracle — they were entertained by the cream of Broadway, got to dance with famous actresses, were served food by celebrities and were never handed a bill. It was so successful that Canteens sprouted in other American cities and abroad. (Read more about the American Theatre Wing's Stage Door Canteens in a recent Ask Playbill.com column.)
Equity continued its efforts during the Korean and Vietnam wars. And when, on Sept. 11, 2001, the front moved to the southern tip of Manhattan, Equity teamed up with other unions and producers to make certain that the city's stages — long a signal indicator of New York's economic and psychic health — did not stay dark for long.
An iconic theatre image of that time was the casts of all Broadway shows gathered in Times Square, singing the John Kander and Fred Ebb anthem "New York, New York." It was filmed for a commercial — not just for the theatre, but for New York itself.