Other projects will be announced.
"Working as a press agent for over a decade and having learned from an incredible group of publicists, producers and industry colleagues, it is a thrilling next step for me to open Vivacity Media Group," said Papa in a statement. "Vivacity embodies the drive, passion, innovation and enthusiasm that our team has always brought and will continue to bring to the work we do. I love theater and this industry and look forward to years of singing (and, when necessary, speaking) its praises."
Papa has worked as a senior account executive at The Hartman Group from its inception in 2009 and previously at Barlow Hartman since the early 2000s. She headed the PR campaigns and media strategies for a variety of Broadway, Off-Broadway and national tour productions, including the recent Tony Award-nominated revival of Evita, American Idiot, Bring It On and Legally Blonde: The Musical, among others.
Holden Gore has worked for six years as a publicist within the theatre, music and performing arts industries. In addition to representing Rock of Ages and Heathers: The Musical, her past work on Broadway includes spearheading the publicity campaign for Romeo & Juliet, Evita, Jekyll & Hyde, Bring It On: The Musical and On A Clear Day You Can See Forever as well as NBC's "Smash."