In a press statement, Hendry has commented, "Kenneth Grahame’s classic is such an iconic piece of British literary heritage that we are thrilled to have created the means for as many people as possible to own a stake in this new adaptation. Traditionally commercial theatre investment has only been available to a small group of individuals from whom significant funding has already been secured.
Crowd funding has become a growing trend in the arts, however this scheme converts the idea into a financial investment with potential for return. Given the national ownership of the piece, I am delighted to reserve a limited 10% of the Capitalisation for individual investors in amounts from as little as £1,000."
Mark Rubinstein, president of The Society of London Theatres adds, "The business of West End theatre continues to evolve and this new initiative opens the door for more people to be a part of the world of theatre by investing in exciting new commercial productions. I wish Jamie Hendry and the production much luck."
At this point it is only stated that the production will be produced for London's West End. Details on dates, theatre and casting are yet to be announced.