The "Shakespeare" was added by McAnuff to underscore the festival's founding commitment to classics by William Shakespeare. Over the past 60 years, the festival added musicals, world classics and modern works to their playbill, which annually also boasts the Bard of Avon's plays.
"Stratford Festival is the name that we have used for most of our 60 years," Cimolino said in a statement. "It is simple and direct, it resonates with people and it carries our legacy of quality and success. The name connects powerfully with audiences and allows us to best convey the breadth and depth of the seasons we are planning to present.
"We have discussed this idea for some time and it has broad support amongst artists and staff, as well as members of the Board, who agreed this was the right time to make the change. When I spoke to Des McAnuff about my decision, he gave his complete and enthusiastic support."
Tickets for the 2013 season on four stages in Stratford, Ontario, go on sale to Members on Nov. 11 and to the general public on Jan. 5. The works include Romeo and Juliet, The Merchant of Venice, Measure for Measure, Othello, Fiddler on the Roof, The Three Musketeers, Tommy, Blithe Spirit, Mary Stuart, Waiting for Godot, and two new Canadian plays, The Thrill by Judith Thompson, and Taking Shakespeare by John Murrell.