The musical, using pop hits of the period, was conceived by Floyd Mutrux and is directed by Mutrux and Sheldon Epps, and written by Tony-nominated book writers Mutrux and Colin Escott, the team behind Broadway's Million Dollar Quartet.
Here's a look at the press event:
View Playbill video coverage of the event here.
Baby It's You! features a cast of 19 that includes Leavel, Allan Louis, Geno Henderson, Erica Ash, Kelli Barrett, Kyra DaCosta, Crystal Starr Knighton, Barry Pearl, Christina Sajous, Brandon Uranowitz, Alison Cimmet, Erica Dorfler, Berlando Drake, Adam Heller, Jahi A. Kearse, Annette Moore, Zachary Prince, Ken Robinson and Chelsea Morgan Stock.
"Before Motown and the British Invasion, Florence Greenberg took the male-dominated music industry by storm, revolutionizing pop music and becoming the most influential and successful female record company president ever," according to Baby It's You! notes. "After discovering one of the greatest girl-groups of all time, The Shirelles, at her daughter's high school, Greenberg packed the girls in her car, drove across the George Washington Bridge to New York City, and embarked on a trailblazing journey from New Jersey housewife to record mogul, creating the independent house of hits that was Scepter Records."
For more information, please visit BabyItsYouOnBroadway.com