Beginning July 2, the show joined forces with Mister Softee to offer fans a free soft serve ice cream with the presentation of a ticket stub.
Here is a look at the cast and crowds enjoying their summertime treat:
A Mister Softee truck will be parked on Broadway beneath the Mamma Mia! marquee between 12:30 and 1:30 PM on scheduled dates in July. The offer is valid for same day only with matinee ticket purchase. Date of performance must match date of ice cream redemption. Offer is good while supplies last. 350 ice cream cones or cups will be available on first come first serve basis.
Additional Mamma Mia! Mister Softee days will run July 23 and July 31.
Mamma Mia! employs the hit songs of famed pop group ABBA to tell the story of Sophie Sheridan, a young girl who hopes to discover the identity of her father. On the eve of her wedding, she brings three men from her mother Donna's past back to the Greek island they visited over two decades ago.
The musical was a hit in London, where it still plays, before arriving on Broadway. The production also spawned a hit film starring Oscar winner Meryl Streep.
The Winter Garden Theatre is located in Manhattan at 1634 Broadway. For more information visit www.mamma-mia.com.