Presented by Montblanc and produced by the 24 Hour Company and Freestyle Picture Company, the annual event featured the talents of actors Amber Heard, Amber Tamblyn, America Ferrera, Anthony Mackie, Diane Neal, Emmanuelle Chriqui, Fisher Stevens, Jack McBrayer, Jennifer Carpenter, Justin Long, Rachel Dratch, Rosie Perez, Seth Green, Taran Killam, Tracie Thoms, Vanessa Hudgens and Zosia Mamet; writers Adam Bock, Jonathan Marc Sherman, Rachel Axler and Theresa Rebeck; and directors Derek Cianfrance, Ari Edelson, Andy Fickman, Josie Rourke, Leigh Silverman and Thomas Kail.
The creative process, according to press notes, begins at "10PM on Sunday, Nov. 11 — the night before the show — when a group of six writers, six directors, 24 actors, two musical guests, and a production staff gather at the American Airlines Theatre. After each of the cast members share a costume, prop, their special skills and stage desires — each writer is tasked with composing a ten-minute play by 7 AM the following morning, when the directors return to read and select their piece. The casts will meet for the first time at 9 AM and, over the next 12 hours the plays are rehearsed and produced for a live presentation. At 8 PM, ink barely dry, the six new plays — interspersed with six musical acts — will be performed for a live audience."