PIX11 and The Broadway Channel will co-produce "Broadway Profiles," a quarterly primetime program to air exclusively on PIX11. The first of four co-produced, 30-minute specials will air in late May as a lead up to the 2014 Tony Awards. Subsequent specials will air throughout the Broadway season.
Beginning March 15, PIX11 News will air "What's Hot on Broadway," a weekly segment hosted by PIX11 anchor Tamsen Fadal, covering what's trending on Broadway. The original on-air content will be housed and live streamed at PIX11.com/Broadway.
Additionally, the hashtag #PIX11onBroadway has been created to engage fans through social media.
"New York is home to Broadway, and as a station with deep roots in the New York arts community, PIX11 is excited to establish a partnership with The Broadway Channel," said Rich Graziano, president and GM of PIX11, in a statement. "Together we will take viewers behind the curtain and bring theater fans the very the best Broadway has to offer."