Created by rising theatrical songwriter Joey Contreras — whose rock musical All the Kids are Doing It (written with Kate Thomas), about a girl's tumultuous college experience, receives a workshop staging at NYU March 28-31 — the series strives to present new material in a sleek, intimate format, à la MTV-style music videos.
"We are capturing stories with these songs," Contreras told Playbill.com. "I want the heart, the soul, the vulnerability, the nuances of these emotions expressed through each video, and I think we'll be able to catch that magic — especially with the talent we'll be working with!"
"Great, Cool," a stand-alone song written by Contreras — and the first in the series — is about two young males (Fankhauser and Daniel) who are struggling with the "path taken," and if the career choices they made were best for their relationship.
"Exposure and online presence is key for any new musical theatre writer, but it's also important to premiere their work in the best way possible," said Contreras on creating "Hot Off the Ivories." Videography and editing is by Micah Joel with additional camera work by Shoshana Feinstein.
Watch "Great, Cool":