That's what the producers of the beleaguered Broadway musical Holler If Ya Hear Me were saying this week. Eric L. Gold, the lead producer of the Tupac Shakur-scored musical, is hoping to raise $5 million to sustain the production, which has been weekly posting the poorest box office numbers in town. Many Broadway observers have expected the show to shutter by now.
"It's week to week right now," Gold told Variety. "I can't tell you if it'll be two weeks or two months. It's an expensive game, and I'm the guy carrying the load financially. I made a rookie mistake by underestimating how much capital was necessary, but I'm tenacious."
Although the cast has made numerous television appearances over the last week, Gold hopes to get influential theatregoers (including New York City mayor Bill de Blasio) in the door.
He added, "If we don't succeed, it's going to be difficult to do another rap or hip hop show on Broadway."
Whether that would be a bad or a good thing depends on who you ask.
Fairy Cakes sounds like the kind of cheeky title Douglas Carter Beane would give to one of his plays. And it is!
The new play by five-time Tony nominee, with music by Lewis Flinn, will have its world premiere at the Scranton Shakespeare Festival July 25.
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