Broadway's Hilton Theatre to Be Renamed the Foxwoods Theatre
By Andrew Gans
Foxwoods Resort Casino, the East Coast resort casino,
and Live Nation, the world's largest live music company, announced Aug. 9 a multi-year agreement that grants
Foxwoods the exclusive naming rights to the former Hilton Theatre on 42nd Street in Manhattan.
Beginning Aug. 9 the venue will be called the Foxwoods Theatre. The theatre's first tenant will be the long-awaited Spider-Man: Turn off the Dark.
Under terms of the agreement, the Foxwoods brand, according to a statement, will be "incorporated into all exterior and interior venue signage, including the theater's iconic sign overlooking 42nd Street and in the theater's VIP Suite and the Dress Circle Lobby. Foxwoods Theatre will feature a unique logo and web domain, www.foxwoodstheatre.com."
The Foxwoods name will be included on all tickets as well as all elements of Spider-Man: Turn off the Dark's advertising campaign.
"Showcasing the Foxwoods brand in such a prominent location in New York City provides us with a signature opportunity to further extend our reach into the most coveted media market in the world,” stated Robert Victoria, chief marketing officer for Foxwoods and MGM Grand at Foxwoods. "As the home to Spider-Man: Turn off the Dark, the new Foxwoods Theatre presents Foxwoods and MGM Grand at Foxwoods with a tremendous opportunity to capitalize on the buzz, excitement, and exposure surrounding the most anticipated Broadway production of all time, and the tremendous value we receive from the production’s advertising campaign made this deal a no-brainer. We are excited to partner with Live Nation on yet another program that enables us to reach one of our core audiences in such a unique and compelling manner."
Foxwoods Theatre, operated by Live Nation, accommodates nearly 2,000 theatregoers.
"Foxwoods recognizes the importance of entertainment to New Yorkers and the millions of travelers who visit New York every year, making the Foxwoods Theatre, in the heart of the historic Broadway theater district, an ideal venue for Foxwoods Resort Casino to reach new and existing customers," added Micah Hollingsworth, general manager Foxwoods Theatre. “The theater itself is the perfect combination of historic grandeur and modern conveniences."
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