Broadway Box-Office Analysis, July 8-14, 2013
By Robert Simonson
Playbill's newest weekly feature examines the box-office trends of the past week.
Broadway grosses were up this week by a few hundred thousand dollars, jumping from $22,845,376 to $23,190,352. But that is likely due to there being two additional shows on the boards to replace the departing Lucky Guy. Forever Tango opened at the Walter Kerr for a summer stay through Sept. 15, and the Longacre welcomed the new musical comedy First Date.
The former took in $300,253, playing to auditoriums at nearly 83% capacity, while the latter did not fare badly for a newcomer in previews, collecting $408,245 and playing to 91% capacity.
Alan Cumming's Macbeth, playing its final week on Broadway, drew a last-chance bump in trade. It earned $389,845, a $100,000 leap over last week, and played to houses that were 80% full.
Tony winner Kinky Boots continued to show strongly, commanding an average ticket price of $136.59, grossing $1,567,997 and playing to sold-out crowds. Other full-capacity entertainment included Matilda, Motown: The Musical, Newsies, Pippin and The Book of Mormon. The ever-popular Wicked missed that mark this week, playing to 92% capacity — though that was spread out over nine performances. Its average ticket price was $132.39, about a half a sawbuck less than Kinky Boots.
Jersey Boys, while still a popular favorite, is not the sought-after, sold-out hit it once was. Attendance this summer has hovered in the mid-80s, and the average ticket price is somewhere below $100. The least-attended plays this week were the tepidly performing Nathan Lane vehicle The Nance, playing to 57% capacity audiences and The Trip to Bountiful, at 55%.
Overall, numbers were down from this week last year, both in attendance and box office — despite the fact that the average ticket price is nearly $10 greater this year — owing likely to the fact that playing weeks this season have numbered 176 as opposed to last season's 224.
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