Off-Broadway's Atlantic Theater Company Now Offering Back20, New Discount Ticket Initiative
By Andrew Gans
Atlantic Theater Company has announced a change to its ticketing structure with the introduction of the Back20 initiative.
For every preview performance of Atlantic Theater Company Mainstage productions, the company will now offer $20 tickets to the public. The tickets are limited to two rows in the back of the theatre, and availability may vary per performance.
Back20 tickets may be purchased by visiting www.atlantictheater.org, by calling (866) 811-4111 or by going to the Atlantic Stage 2 Box Office (330 West 16th Street, NYC), which is open noon-6 PM weekdays; no code is necessary.
Atlantic artistic director Neil Pepe and managing director Jeffory Lawson said in a joint statement, "At Atlantic, we have always been committed to affordable and accessible theater through our specially priced membership program, but now we’re taking it one step further with our new Back20 initiative. For all previews in our Mainstage season, we are offering $20 tickets in two rows in the back of the theater. Just go online, call or stop by the box office and select a Back20 ticket; there are no discount codes, signups or coupons needed. It’s that easy. With our newly renovated theater nestled in with the beautiful homes on 20th Street, we want our neighbors, community and theater goers all across town to feel welcome to experience live theater in our intimate home. We’re thrilled to offer these lower-priced tickets to make our productions even more accessible."
Back20 tickets will be available for all four of Atlantic’s 2013-14 season Mainstage productions, which will include the world premiere of Academy Award-winning filmmaker Ethan Coen’s first full-length play, Women or Nothing; a revival of the original Marc Blitzstein English adaptation of Bertolt Brecht and Kurt Weill’s The Threepenny Opera, staged by director and choreographer Martha Clarke; and the world premiere of Tony Award-nominated playwright Stephen Adly Guirgis’ Between Riverside and Crazy….
For more information visit www.atlantictheater.org.
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