Broadway Box-Office Analysis, Sept. 16-22, 2013
By Robert Simonson
Playbill's newest weekly feature examines the box-office trends of the past week.
Two new entries joined the Broadway race this week: The concert musical A Night With Janis Joplin and a revival of the Terence Rattigan play The Winslow Boy. Playing three previews at the Lyceum, the Joplin piece ran to 91% capacity audiences and collected 61% of its box-office potential. The Winslow Boy, a Roundabout Theatre Company production, meanwhile, played to 64% capacity crowds over five previews.
The additions brought the number of shows currently playing the street up to 25. Overall gross rose roughly $1 million from last week, topping at $19,497,278. Attendance, however, was slightly down. The story was the same for the entire season to date: Box office was a bit up, while attendance was somewhat down. Playing weeks stood at 417— 49 less than last year at this time.
The new musical Big Fish continued to play well in previews, performing in front of audiences that were 89% full, even if that only meant taking in 52% of the potential till. Romeo and Juliet, meanwhile, opened this week to mixed reviews. Audiences balanced out at 71% capacity, and box office was a meager 43% of possible earnings.
With the major Jewish holidays in the past, some shows returned to their usual selling-out selves. Along with the unstoppable The Book of Mormon, Pippin and Kinky Boots played to capacity crowds, and The Lion King nearly did.
The revival of Annie continued to lose steam after announcing it would close at the end of 2013, playing to houses that were less than half full, and earning only 33% of its potential. At this rate, it's an open question whether the show will last until the holidays.
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