Broadway Box-Office Analysis, Nov. 18-24, 2013
By Robert Simonson
Playbill's newest weekly feature examines the box-office trends of the past week.
Spider-Man Turn Off the Dark announced last week that it would close at the end of the year, and the numbers illustrated why. Houses at the Foxwoods were at 75% capacity, and the box office took in just 50% of the potential gross. Those numbers are fairly consistent with what the musical has experienced over the last few months, and they are a far cry from its most robust selling period in 2012.
Newly arrived to Broadway at the Stephen Sondheim Theatre was Beautiful: The Carole King Musical. Over five previews, it played to 85% capacity and collected 79% of its possible take. The average paid admission was a not-bad $116.41 a ducat. That was a higher figure than all but four Broadway shows.
The new production of Macbeth, starring Ethan Hawke, opened Nov. 21 to mixed reviews. For the week, houses stood at 77% capacity. Box office clocked a much lower figure: 34% of potential gross. The average ticket price, $55.56, was the second lowest on Broadway, after The Snow Geese. The double bill of No Man's Land and Waiting For Godot, starring Ian McKellen and Patrick Stewart, opened Nov. 24, but the effects of those largely positive notices won't be seen until next week. For now, the two attractions are running at 91% capacity.
Mark Rylance's Twelfth Night and Richard III, running in rep, continued to benefit from their exultant reviews, playing in excess of 100% capacity. It was joined in that winner's circle by only Betrayal and The Book of Mormon.
Across, attendance and box office were generally down. For all shows combined, the money in the till was down more than $1 million from last week.
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