Broadway Box-Office Analysis, Dec. 2-8, 2013: Spider-Man and Rylance Double-Bill Tix Selling Fast
By Robert Simonson
Playbill's newest weekly feature examines the box-office trends of the past week.
In comparison to the box-office bonanza that was Thanksgiving week, business was relatively tame this week on Broadway. The overall take across the 31 running shows was $27,935,664, nearly $4 million less that last week, but about $4 million more than this week last season. Attendance, meanwhile, was down about 7,500.
Spider-Man Turn Off the Dark continues, it seems, to benefit from the recent news that it would shutter its Broadway run in January. As with last week, business was better than it had been in months. Attendance stood at 98% capacity, even though its box office was down considerably from the week before.
Of the two British rep acts, the double act of Twelfth Night and Richard III bested the more contemporary pair of Waiting for Godot and No Man's Land. The latter commanded a respectable 88% capacity crowd all week, but the former topped that handily with 97%-full houses. However, it should be noted that these numbers were affected by the fact that the Beckett/Pinter double bill had three press nights last week, which had an impact on the grosses.
After a very strong start, the critically lauded revival of The Glass Menagerie has settled into a run of middling houses, averaging just 72% of its seats filled each night this past week. The limited run was originally scheduled to end Jan. 5, 2014, but extended through Feb. 23 following its spate of good reviews.
Among other recent openings, the largely well-reviewed A Gentleman's Guide to Love and Murder played to 80% capacity. After Midnight, also well received, found 81% of its seats full. Both may arguably be suffering from an abundance of musical competition now on Broadway.
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