Broadway Box-Office Analysis, Dec. 9-15, 2013: Betrayal Still Box-Office Gold
By Robert Simonson
Playbill's newest weekly feature examines the box-office trends of the past week.
There were no openings on Broadway this past week, or new additions to the stage attractions, while one show — Manhattan Theatre Club's The Snow Geese — made its exit. Overall, there was a slight slip in box office and attendance. Collected gross dropped more than $1 million to $26,577,878, and theatregoer tallies were down more than 10,000 from last week. That decrease held true for the majority of individual shows as well, with only a handful shows — Betrayal, Kinky Boots, No Man's Land/Waiting for Godot, Spider-Man Turn Off the Dark, Twelfth Night/Richard III — not losing something at the box office.
Of those few productions that experienced an uptick, Spider-Man continued to show strength, as theatregoers seemingly flocked to the spectacle in its final weeks of performance at the Foxwoods. The musical played to an incredible 105.85% capacity — a figure that beat out The Book of Mormon, the usual weekly record holder. (No other shows, save Betrayal and Kinky Boots, played to capacity.) In terms of box office, however, the two shows are more poorly matched. Spider-Man took in only 58% of its possible gross, while Mormon — which has an average paid admission that is nearly three times that of Spider-Man — collected 134%.
Also nearing its closing date, but not receiving nearly the same kind of box-office love that Spider-Man is enjoying, is the new musical Big Fish. It ran to houses that were 68% full and collected a mere 37% of its potential gross.
The starry revival Betrayal, which played to full houses again this week, has not fallen from that capacity perch for a single week since beginning performances Oct. 1 at the Barrymore. The limited run is set to expire Jan. 5, 2014. At this rate, the show is likely to bat 1,000, attendance-wise, for the entirety of its Broadway run.
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