Broadway's Guide to Super Bowl XLVIII: Tickets, Dining, Schedules and More

By Jared Clough
January 24, 2014

With the Super Bowl taking over Broadway next weekend, many are wondering what's in store for the Great White Way. Never fear, here is a theatergoer's guide to Super Bowl Weekend 2014 with everything from Broadway performances to where to get a bite to eat after the show.



Super Bowl XLVIII

On Sunday, Feb. 2 the Seattle Seahawks will face off against the Denver Broncos at MetLife Stadium in the first-ever, open-air, cold-weather Super Bowl.

Super Bowl XLVIII is full of firsts. Not only will it be the first open-air cold-weather Super Bowl, but it was recently announced that Grammy Award-winning opera singer Renee Fleming will perform the national anthem. This is the first time in history that an opera singer will perform at the Super Bowl. Here's a sample of The Great American Soprano's vocal expertise in her rendition of "O mio babbino caro" from Gianni Schicchi.

Super Bowl Boulevard

The Super Bowl is bound for Broadway and will take over Time Square on Super Bowl Weekend. A winter wonderland of events, coined Super Bowl Boulevard, will be set up on Broadway between 34th and 47th Streets starting on Wednesday, Jan. 29 and running through Saturday, Feb. 1. Numerous events will take place throughout the weekend including a toboggan run, a NFL shop at Macy's Herald Square, and performances from the Broadway casts of Rock of Ages and Jersey Boys, just to name a few. Click here for more information on Super Bowl Boulevard.

PepsiCo Super Bowl Celebration #PEPCITY

As thanks to New York and New Jersey residents, PepsiCo will host a three-day celebration at Bryant Park’s Winter Village in New York City. A wide variety of performances will take place inside a custom-designed dome that will span 10,000 square feet in Bryant Park. In addition to other performances, a cast of Broadway performers has been assembled to recreate numbers from some of Broadway's popular musicals including: Chicago, Mamma Mia!, Motown, Newsies, Pippin and Rocky on stage throughout the day.



Broadway Is Open for Business!

Despite the ensuing madness from Super Bowl Boulevard and #PEPCITY, Broadway will be open for business. Side streets in the theatre district will be open. The Broadway plazas are closed to traffic as always, but pedestrians will be able to make their way throughout the theatre district with ease. All Broadway theatres will be fully accessible.

We even got in the spirit with a series of custom NFL-themed Playbills. Check them out here.
 

A few shows have made slight changes to their performance schedule for game day. Times Square will be busy, but everyone will be able to easily access the side streets and Broadway theatres. Click here to check out Playbill.com's updated performance schedule for Super Bowl Sunday.

The Broadway League has also created a useful map that details closures in the Times Square area during the Super Bowl. Check it out here

"We are happy to welcome visitors from around the world to Broadway and Times Square! Our Broadway Plazas are filled with Super Bowl fun and activities, but we want to clarify and reiterate that all cross streets are open as usual, providing easy access to the theatres," said Broadway League executive director Charlotte St. Martin in a statement. "To help provide information for our theatregoers, Broadway – the theatre district – is open, and we encourage our theatregoers to arrive early to enjoy the live performances taking place all over Times Square while enjoying the excitement of Super Bowl Boulevard.”
 

Tickets

With all of Broadway being open for business on Super Bowl weekend, there are many options for purchasing your tickets to Broadway shows, many of which can get you tickets at a discounted price.

TDF’s TKTS

• Up to 50 percent off, three locations (Duffy Square, South Street Seaport, at the corner of Front and John Streets, or TKTS Downtown Brooklyn, at One MetroTech Center at the corner of Jay Street and Myrtle Ave).  The TKTS in Duffy Square will likely be crowded being right in the heart of Times Square and Super Bowl Boulevard, so traveling to Downtown Brooklyn or South Street Seaport will mean less time waiting in line and more time enjoying the Super Bowl Weekend festivities.

• "Play Only" window at the Times Square booth under the red steps. All booths accept credit cards.

• Day of tickets: evening performances open at 3 PM (Tuesdays at 2PM), matinees 10AM-2 PM (only matinee tickets, not evening tickets).

• For full information on TKTS, click here.

Broadway Week

The Broadway Week 2-for-1 ticket promotion will be available from Jan. 21-Feb. 6. Wicked, Kinky Boots, Matilda The Musical, Pippin and Beautiful: The Carole King Musical are among the shows participating. Tickets to participating shows are on sale at nycgo.com/broadwayweek.

Concierge and Premium Tickets

• Many sold-out or in-demand shows may still have limited seating available at premium prices. If you're willing to spend the additional money to see some of Broadway's hottest shows, this may be the way to go. Premium tickets are available via Telecharge.com and Ticketmaster.com, depending on the respective production.

•Don't forget to also take advantage of the great concierges at New York City hotels, many of whom have access to great seats.

Unpaid Memberships

• Signing up for Playbill Club will allow you to to get great discounts on tickets immediatley.  Just go to Playbillclub.com and register to start saving!

Rush/Lotter and SRO

• Don’t feel like waiting in line at the TKTS booth? Many shows do a rush/lottery option for discounted tickets. These are usually cash-only greatly discounted seats. The policy differs from show to show (some only offer student rush tickets while others have general rush policies where everyone, regardless of age, is eligible).

• Usually great seats, sometimes in the first two rows of the house, up to a pair of tickets.

• Lotteries are free to enter: Show up at the box office (or designated spot) at the scheduled time to write down your name and how many tickets you want. At half-hour after turning in your name, enteries are drawn at random. Most shows have about 25 tickets in their lottery pool. Cash only, bring ID, $25-$40 most start at 5:30 PM and draw winners around 6:30 PM for an 8 PM show.

• Rush: Rush tickets are normally available either when the box office opens or a few hours before the show begins.

• Check out our article on Broadway Rush, Lottery, and Standing Room Only Policies to learn the best way for you to purchase your discounted tickets.

TodayTix

•TodayTix is a brand-new ticket-purchasing mobile app that is easy-to-use and caters to last minute ticket-buyers. TodayTix is Broadway's first mobile-only ticketing platform, allows users to purchase tickets up to a week in advance, and offers an concierge service. With the concierge service, uniformed TodayTix concierge agents will meet ticket buyers outside the theatre to deliver the tickets. You can download TodayTix app free of charge from the App Store.

Online

• Givenik.com is also great because you can purchase discount tickets and 5 percent of the ticket price goes to a charity of your choosing (including BC/EFA, big Brothers Big Sisters, Center Against Domestic Violence).

Hit the Streets

• Great full-priced seats are available at the box office the day of the performance (releasing of their house seats).

Bronx Bombers star Peter Scolari
Photo by Joseph Marzullo/WENN

Theatrical Options

Broadway has a history of sports-related productions, from classics including Damn Yankees and Golden Boy, to contemporary plays like Take Me Out, Lombardi and Magic/Byrd. This season Broadway welcomes the new Yankees drama Bronx Bombers, which currently plays the Circle in the Square. Read more about it here.

If you don't think the typical Broadway play or musical is for you, take a look at some of the immersive theatrical events that put you in the center of the action. New York City is currently host to the acclaimed interactive productions of Natasha, Pierre and the Great Comet of 1812 (currently playing at Kazino in midtown), as well as Sleep No More (at the McKittrick Hotel in Chelsea), the theatrical feast Queen of the Night (at the Paramount Hotel's Diamond Horseshoe), as well as Speakeasy Dollhouse: The Brothers Booth (at the Player's Club), Then She Fell (in Brooklyn) and Speakeasy Dollhouse (in downtown Manhattan).

Feeling Hungry?

Want to catch a Broadway show, but don't want to miss the big game? You can still catch some sports before the show! These Time Square restaurants frequently play major sporting events on the TVs at the bar.

Glass Hotel Tavern

•Address: 252 W. 47th St, New York, NY 10036

•Phone: (212) 730-4800

•Click here to view the menu and make reservations.

Heartland Brewery

•Five locations in Manhattan. With two locations in the Times Square area. (127 W. 43rd Street and HB Burger next door, at 127 W 43rd St #2).

•Click here for locations, to view the menu and make reservations.

Desmond's Steakhouse

•Address: 513 7th Ave (at 38th St), New York, NY 10018

•Phone: (212) 391-6900

•Click here to view the menu and make reservations.

Not into sports? Blue Fin is a great place to warm up after waiting in line at the TKTS booth in Time Square, or have a pre or post-theatre meal. 

•Address: W Hotel, Times Square, 1567 Broadway at 47th St, NY 10036

•Phone: (212) 918-1400

•Click here to view the menu and make reservations.

Don't miss out on the theatrical dining institutions including:

Sardi's

•Address: 234 W. 44th Street, NY 10036

•Phone: (212) 221-8440

•Click here to view the menu and make reservations.

Joe Allen

•Address: 324 W. 46th Street, NY 10036

•Phone: (212) 581-6464

•Click here to view the menu and make reservations.

You can also check out Playbill.com's Restaurants database for a more comprehensive restaurant list.