Broadway Box-Office Analysis, Feb. 3-9, 2014: Shakespeare Double Bill Still Standing Strong
By Robert Simonson
Playbill's newest weekly feature examines the box-office trends of the past week.
The jukebox revue A Night With Janis Joplin bid farewell to Broadway with a week that filled 74% of the seats at the Lyceum and took in 56% of the potential box office. That was considerably above its collection and attendance the previous week. Its departure left Broadway with only 25 shows.
The New York Yankees play Bronx Bombers opened at Circle in the Square Feb. 6. The less-than-stellar reviews did not help the cause of the play, which has been struggling to attract audiences. Houses were at 79% capacity, and box-office tallies were at a low 18% of potential.
The casting of Carly Rae Jepsen and Fran Drescher in Cinderella — who began their run Feb. 4 — didn't boost the fortunes of the musical. Crowds stood at 57% capacity, with only 455 ticketbuyers and a few percentage points higher than the previous week.
Shakespeare’s Globe repertory productions of Shakespeare’s Twelfth Night and Richard III continue to shatter records at the Belasco Theatre. This week the productions grossed $914,365.50, breaking a house record of $907,006 that was only set the week before. Average ticket price was $106.47, a number on par with Wicked and The Lion King.
Broadway's favorite new play, John Patrick Shanley's Outside Mullingar, continued to be just that. It played to 93% capacity at the Friedman and collected 52% of its possible take.
Still in previews, the new Jason Robert Brown musical The Bridges of Madison County performed somewhat weakly, given the selling strength of the work's title. Just under 69% of its seats were filled, and only 38% of box office capacity was culled. It opens Feb. 20.
Overall, box-office numbers were up just over a million to $17,841,889, while attendance creeped up 5,000 to 188,421.
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