Broadway Box-Office Analysis, Feb. 24-March 2: Les Miz Revival is Master of the House
By Robert Simonson
Playbill's newest weekly feature examines the box-office trends of the past week.
Aladdin, the newest Disney musical, arrived on Broadway this week with a splash. Over five performances at the New Amsterdam Theatre, the Alan Menken-Howard Ashman musical played to nothing less than capacity — a rare feat for any show still in previews.
It wasn't the only new show to clear that hurdle, however. The latest incarnation of Les Misérables
In its final week on Broadway, the short-lived baseball drama Bronx Bombers performed before 67% capacity crowds but mustered up only 23% of its potential box office. The Roundabout Theatre Company's revival of Sophie Treadwell's Machinal, meanwhile, played to seats that were 85% occupied during its final eight shows.
The trading in of two poorly-performing attractions for two hotly popular ones did not improve Broadway's standing, however. The overall gross on the street went down $2 million to $18,500,513. Attendance decreased by nearly 5,000. Numbers, in fact, were down at most houses.
Of the other shows still in previews, All The Way, headlined by Bryan Cranston, ran to 62% capacity, the Terrence McNally play Mothers and Sons commended houses 64% full and Rocky, based on the popular boxing film, was a 74%-capacity draw at the Winter Garden.
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