Tony Wins Signal Good News for Hairspray, Take Me Out, Journey, Nine Box Office
By Ernio Hernandez
The big winners at the June 8 Tony Awards ceremony — Hairspray, Take Me Out, Long Day's Journey Into Night and Nine — all saw a rise in their ticket sales following the presentation.
Hairspray, which had opened with a $12 million advance, was expected to do five times the business it normally does on a Monday, producer Thomas Viertel told Playbill On-Line. The Broadway run has played to more than capacity audiences since its early-season opening Aug. 15, 2002. Viertel said the Hartford stop for the tour had taken in more than $200,000 in single tickets sales and the Broadway run looked to enjoy a $500,000-$750,000 boost.
Winner for the Best Play Tony, Richard Greenberg's baseball drama Take Me Out was expected to quadruple its normal daily total, according to a production spokesperson. The Broadway topper also garnered wins for its director Joe Mantello and featured player Denis O'Hare. The Tony wins should signify a resurgence in sales for the play which has fought for an audience.
Producer David Richenthal told Playbill On-Line that by late afternoon June 9 Long Day's Journey would double its intake of the previous Monday, collecting approximately $150,000-$175,000. The limited run is scheduled through Aug. 31, but Richenthal said he planned to approach the cast about extending. No details have been announced and the producer was not completely optimistic — citing the big stars' busy schedules, but he stated "It's something I hope to pursue."
Figures for the Roundabout revival of Nine doubled, a spokesperson confirmed, and the staging would be extending through November, as previously reported by Playbill On-Line. The winner of the Best Revival of a Musical has been playing to increasingly fuller crowds for the past two weeks.
Though the musicals Gypsy and Man of La Mancha took home no Tony Awards, performances by their stars Bernadette Peters and Brian Stokes Mitchell had an effect on sales as both shows report doubling their intake.
On the debit side, the Tony Awards claimed its first victim as The Play What I Wrote announced it was closing of June 15.
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