Playbill.com has learned that a spring 2011 Broadway opening is being eyed for the musical about a New Jersey housewife who put the Shirelles together. The musical that previously played Pasadena Playhouse in 2009 borrows from the Shirelles' song catalog.
Universal Music Group and Warner Bros. Theater Ventures are the show's commercial producers, according to Variety.
The musical has a book by 2010 Tony Award nominees Floyd Mutrux and Colin Escott, who co-wrote Broadway's Million Dollar Quartet. Mutrux will co-direct with Sheldon Epps.
Baby It's You! focuses on Florence Greenberg, the New Jersey housewife who discovered the pop group The Shirelles, and created a record label for new voices in the 1960s.
Here's how Pasadena Playhouse characterized the pop-filled Baby It's You in 2009: "Wrapped in the sensational songs of the '60s, Baby It's You! is the new musical about the groundbreaking girl group, The Shirelles, and Florence Greenberg, the New Jersey housewife who discovered them. With the help of African-American songwriter-producer Luther Dixon, who became her lover, Florence took on a male dominated industry and revolutionized pop music. Her company, Scepter Records, created the most important songs in the golden era of rock 'n' roll, from artists including The Isley Brothers, The Kingsmen, Chuck Jackson and Dionne Warwick."
It opened Nov. 13, 2009, and played a month of performances in Pasadena, CA. Meeghan Holaway (Off-Broadway's Dinner with Friends) played Florence Greenberg.
Mutrux wrote, directed or produced more than 50 films in the last 25 years, including "American Hot Wax," "Scarecrow," "Hollywood Knights," "Urban Cowboy," "The Untouchables," "American Me," "Hillside Strangler," "Freebie and the Bean," "Up in Smoke," "Dick Tracy" and more.