Sanders will handle an eclectic client list that includes Broadway and Off-Broadway shows, dining and nightlife venues, as well as individuals.
"Pete and I go back longer than either of us cares to admit, and I know that his wealth of experience and unique point of view will greatly enhance my office," said president Rick Miramontez in a statement. "He is one of the greats in this business and I’m delighted he’s on the team."
Sanders joins a team that also includes chief relations officer Jon Dimond, creative director Andy Snyder, senior account executives Molly Barnett, Philip Carrubba and Ryan Ratelle, and account executives Scott Braun, Chelsea Nachman, Marie Pace and Elizabeth Wagner.
Pete Sanders has been in the business for over 20 years and has handled over 50 Broadway, Off-Broadway and touring shows, many Tony Award-winning, including Spring Awakening; Chicago; Xanadu; Thurgood with Lawrence Fishburne; Journey’s End; Annie Get Your Gun with Bernadette Peters and Reba McEntire Wonderful Town, Peter Pan, Falsettos, Whoopi: The 20th Anniversary Show, Mario Cantone: Laugh Whore, Nunsense, Full Gallop, Thom Pain (based on nothing), Private Lives, Another American Asking & Telling, Tommy Tune Tonight and A Tuna Christmas.