The show opened officially at the Piccadilly Dec. 11, 2012, following previews that began Nov. 27; it is directed by Paul Garrington.
In a statement when the show's closure was announced in May, Craymer stated, "It is with a heavy heart that I’ve had to make this very difficult decision to post closing notice for Viva Forever! at The Piccadilly Theatre for 29 June, 2013, an original show which is blessed with the most brilliant cast currently on the West End Stage. Despite the wonderful audiences, extremely positive feedback and the standing ovation at every performance from an audience of families and friends all enjoying a great night out, we just can't make it work. I am extremely proud of everyone involved in this production. Viva Forever! may be taking its leave for now in the West End but the legacy of Spice Girls will never fade! I want to thank all of you, the fans of Viva Forever!, for your overwhelming and continued support."
Saunders, best known for her TV work as co-creator and co-star of TV's "Absolutely Fabulous" and "French & Saunders," has written the story of a "beautiful, talented girl and her best friends who get swept up in the obsession of today's TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she’d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be."
Sally-Anne Triplett and Hannah John-Kamen, respectively, play mother and daughter Lauren and Viva. In the show, Viva and her three best friends (Luce played by Siobhan Athwal, Diamond by Lucy Phelps and Holly by Dominique Provost-Chalkley) get swept up in a TV talent show where stars are born and dreams are shattered. Lauren's best friend Suzi is played by Lucy Montgomery, with another friend Mitch played by Simon Slater.
The TV talent show judges are played by Bill Ward, Sally Dexter and Tamara Wall, with Ben Cura as Angel, the musical director of the TV talent show; Hatty Preston as Minty, a production assistant; Simon Adkins as Leon, the stylist; and Anthony Topham as Lance, the presenter. The ensemble includes Tom Kanavan, Zak Nemorin, Curtis Angus, Luke Jackson, Oliver Roll, David Rudin, Darrell Carnall, Myles Brown, Charlotte Gorton, Rebecca McKinnis, Lucy Thatcher, Roxanne Palmer, Charlotte Walcott, Sophie Carmen-Jones, Carla Nella, Kirstie Skivington and Helen Ternent.
The Spice Girls had nine number one singles and have sold over 75 million albums worldwide.
The creative team also includes music orchestrator and arranger Martin Koch, who has also worked on Mamma Mia! Other Mamma Mia! creatives who are reunited here include sound designer Bobby Aitken and lighting designer Howard Harrison.
New members of the team are Lynne Page as choreographer and designer Peter McKintosh.
Viva Forever! was produced by Judy Craymer in association with the Spice Girls, Simon Fuller and Universal Music.
To book tickets contact the box office on 0844 871 3055, or visit www.VivaForeverTheMusical.com for more details.
PHOTO EXCLUSIVE: A Day at London's Spice Girls Musical Viva Forever! With Simon Adkins