The Paradise Roof Garden opened atop the Victoria Theatre in 1900, produced by Oscar Hammerstein I and designed by architect J.B. McElfatrick. Legendary performers such as Houdini, Bert Williams, W.C. Fields, the Keatons, Charlie Chaplin, the Seven Little Foys, and the infamous Evelyn Nesbit and her red swing graced its stage. One of the Victoria's most prominent features was the Paradise Roof Garden, an open-air show palace. This rooftop site featured a popular Dutch-style farm including live cows, chickens, goats, costumed milkmaids, and a pond with ducks. In 1915, Hammerstein sold the theatre to S.L. “Roxy” Rothafel, who immediately gutted it and built Times Square’s first movie theatre, the Rialto.