The Museum of Broadway, which will take visitors on a journey from the birth of Broadway through present day, will launch in the heart of New York City's theatre district in 2020.
The pop-up museum will focus on three main components: the evolution of the theatre district from lower Manhattan to Times Square, the making of a Broadway show, and landmark musicals the defined eras of Broadway.
“We are excited to welcome the new Museum of Broadway to Times Square in 2020. No visit to New York City is complete without seeing a Broadway show, and now with this new pop-up museum, visitors can further immerse themselves in the history and legacy of one of our City’s most iconic draws,” said NYC & Company President and CEO Fred Dixon.
The Museum will be presented by three time Tony-nominated producer, Julie Boardman, of Untitled Theatricals and Boardman Productions and President of Rubik Marketing, Diane Nicoletti.