NBC teams with the online rental service Netflix in a promotional campaign that will release the series premieres of the Sorkin drama and "Kidnapped" Aug. 5, six weeks prior to their broadcast on the network. Both series will appear in their entirety on a special DVD along with preview trailers of other new series. "This unique joint effort will generate even more early buzz for some of our hottest new dramas by letting the Netflix user get an early preview," said NBC Universal Television Group chief marketing officer John Miller. "The promotion takes aim at the Netflix demographic-rich entertainment consumer who is looking for this kind of high-end television show, and then is eager to pass the word."

The NBC show, which is expected to air Mondays at 10 PM (ET), follows the politics and behind-the-scenes struggles of a late-night, live comedy sketch show. The drama will star many stage folk, including Matthew Perry (Sexual Perversity in Chicago), Amanda Peet (Barefoot in the Park), Bradley Whitford (A Few Good Men, Three Days of Rain), Sarah Paulson (The Glass Menagerie, Colder Than Here), Steven Weber (The Producers) and Timothy Busfield (A Few Good Men). Evan Handler (Six Degrees of Separation, I Hate Hamlet), Michael Stuhlbarg (The Pillowman, Cabaret) and Donna Murphy (Wonderful Town) will also appear.

For more information on "Studio 60 on Sunset Strip," visit the NBC website at nbc.com. Netflix is on the web at netflix.com.