Ambassador Theatre Group has added a new venue to its North American portfolio: the greater Houston area’s Smart Financial Centre at Sugar Land.
Located 22 miles from downtown Houston, the space is designed for flexibility: the 200,000-square-foot venue incorporates movable walls that can expand and contract to create four different seating capacities that range from 1,900 seats to 6,400.
“The acquisition of Smart Financial Centre at Sugar Land expands ATG’s footprint in North America to ten venues, extending our presence in a key region for live entertainment. We are grateful for the leadership of Gary Becker who has led the venue to date and will remain as part of the team, and look forward to working with the City of Sugar Land. Our goal is to lead the industry with commercial-driven initiatives, and to deliver our signature world class customer service,” stated Stephen Lewin, Ambassador Theatre Group’s CEO, North America.
Taking over the helm as general manager is David Skinner, who spent the last ten years of his career managing the Mahalia Jackson and Saenger Theatre in New Orleans.
Founded in 1992, Ambassador Theatre Group operates close to 50 venues in Britain, North America, and Germany. Its North American operations include Broadway's Lyric Theatre (home to the Tony-winning Harry Potter and the Cursed Child) and the Emerson Colonial Theatre (which recently reopened with the pre-Broadway premiere of Moulin Rouge!).