The first 100 people in line to buy tickets for "the new American play" (as it is billed) will receive a $25 NFLShop.com gift card, valid for purchase of officially licensed NFL merchandise at NFLShop.com. (One free NFLShop.com gift card per order, regardless of number of tickets purchased in such order.)

The National Football League is one of the production's producers.

Directed by Tony Award nominee Thomas Kail, Lombardi by Eric Simonson "brings the audience into the life and times of legendary Hall of Fame football coach Vince Lombardi, one of America's most inspirational and mercurial personalities."

Academy Award winner Simonson based his play on the best-selling biography "When Pride Still Mattered: A Life of Vince Lombardi" by David Maraniss.

Previews begin Sept. 23. Opening is Oct. 21.

Joining producers Tony Ponturo and Fran Kirmser as special producing partner is the National Football League, marking the organization's first stab at Broadway.

Dan Lauria and Judith Light star as Vince and Marie Lombardi. The cast also features Keith Nobbs as Michael McCormick, Bill Dawes as Paul Hornung, Robert Christopher Riley as Dave Robinson and Chris Sullivan as Jim Taylor.

The creative team is David Korins (set), Paul Tazewell (costumes), Howell Binkley (lighting), Acme Sound Partners (sound) and Zak Borovay (projections).

Tickets can be purchased online at www.telecharge.com, by phone at (212) 239-6200, or in person at the box office at 250 West 50th Street.

For more on Lombardi, visit www.lombardibroadway.com or follow Lombardi on Twitter at www.twitter.com/LombardiPlay.